Fun Bereich » its not necessary that

This article begins with a tip of the hat to a scholarly publication called the Journal of Mundane Behavior. Unlike other publications Miguel Ibarra USA Jersey , which herald important issues, this one trumpets everyday, but rarely noticed, behaviors. It sees what the rest of us overlook because that stuff is so Michael Orozco USA Jersey , well, mundane (my dictionary defines 'mundane' as being ordinary or common).


For example, I just read an article in the Journal about beards and shaving, one that interests me because I've had a beard for almost as long as I've been able to shave. And while that subject may interest me Michael Bradley USA Jersey , it doesn't mean much in the great scheme of things.


Today, I'm interested in the connection between the mundane and communication. In this article we'll explore how great strategies can emerge from observing not great, but everyday events. We'll use our understanding of seemingly insignificant things and behaviors to come up with grand strategies.


Federal Express, for example Matt Miazga USA Jersey , used to run humorous television ads that showed ordinary people, shipping clerks I suppose, and how scared they were that their shipments might not get to their destinations on time.


Clearly, a case of using the mundane to craft a great marketing strategy. That advertising strategy Matt Hedges USA Jersey , coupled with a strong business strategy, led to one of the entrepreneurial success stories of the 20th century.


And that business strategy might not have been so successful without the advertising strategy. After all, most companies would have opted for commercials showing shiny cargo planes, pilots in crisp uniforms Matt Besler USA Jersey , or bright people figuring out cargo scheduling.


From that example, we might think of crafting our own communication strategies, based on the mundane.


One of the great difficulties with the mundane, of course Lee Nguyen USA Jersey , is that it's harder to see and to grasp. After all, it's the absence of something rather than its presence. The classic expression of this phenomenon may have been Sherlock Holmes? remark about the dog that didn't bark.


Having identified a mundane phenomenon, we're next faced with the challenge of understanding its significance. If not a single customer calls with a complaint or compliment, what does it mean? If there haven't been any resignations lately does it mean your employees are more loyal than they used to be? Or is it just a statistical blip?


And Landon Donovan USA Jersey , one final issue: how will you explain the significance of the phenomenon to others? Will you explain it for what it is, or what it is not?


You may remember the Show About Nothing episode of the Seinfeld television series. George Costanza tries to explain to TV executives how a new show would be about nothing, while the executives look bewildered. And, switching quickly from art to life Kyle Beckerman USA Jersey , a show about the mundane life of Jerry and friends became one of the most successful television series ever.


In summary, the common and ordinary things of life, the mundane, offer untapped opportunities to create great communication strategies.

Why Some Beauty Salon Logos Design Miserably Fails To Deliver Good Results?

Posted On : Jan-16-2012 | seen (186) times | Article Word Count : 573 |

There are many reasons for the failure of beauty salon logos design out of which some are discussed in this article along with some tactics to choose a good professional graphic design service for those who don鈥檛 know what they should do to get their hair salon logo. Personality grooming has always been important especially for women because beauty is what defines a woman. These fragile creatures have been adopting various methods to enhance their overall beauty for centuries.

This is why; we can see thousands of salon and spa centers globally. It is also evident from the fact that you will find a beauty spot at every corner of the street. These beauty corners have adopted innumerable marketing techniques to provoke people to step into their beauty centre. One of such marketing technique is beauty salon logos design.

There are so many ideas that spark in our mind when we want to design a unique business identity but not all of them reap the results. Why? There might be many reasons for this possible failure out of which some are given below:

First of all Kellyn Acosta USA Jersey , it requires a professional鈥檚 expertise for a brand mark designing. So it is better to let him do it for you but if you will try your hands over it then you will not be able to come up with a perfect brand recognition device for your business because he is trained and has an eye for art whereas you are trained to run your beauty parlor so better is to let everyone do his or her own work.

Secondly, its not necessary that hiring a professional graphic designer service will get a good piece of work in return. It depends on how creative they are in their work which directly depends on how experience they are. Therefore, if you have decided to hire a professional service then you must seek out information about it.
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