Schmidt and Cutler Articulate Marketing Voice for Manufacturers Marketing Articles | September 11 Justin Tucker Ravens Jersey , 2005 According to Dean Schmidt, Vice President of the Affinity Program for TR Cutler, Inc., "We had to find a way for manufacturers to rapidly experience ROI from an aggressive PR campaign. 45 press releas...
According to Dean Schmidt, Vice President of the Affinity Program for TR Cutler Womens Trace McSorley Jersey , Inc., "We had to find a way for manufacturers to rapidly experience ROI from an aggressive PR campaign. 45 press releases in 90 days generates extraordinary traffic to manufacturers' websites and optimizes search engine rankings." Schmidt acknowledged that new website traffic from potential customers often helps to quickly identify missing "call-to-action" messages and results in revised or updated websites.
Cutler developed the PR Advantage Affinity program for manufacturing associations' members. TR Cutler suggested that, "Due to our leadership role in the manufacturing public relations arena, we have decided to introduce a program that will allow manufacturing associations to offer their members deeply discounted PR services starting in September 2005. There is no cost for the manufacturing associations to participate in the program and offer these deeply discounted PR services to their members."
In early Q3, Cutler conducted the largest North American manufacturer survey about anticipated marketing budgets in 2006. Statistically significant findings indicated that nearly two-thirds (64%) of the manufacturers surveyed anticipate a dramatic increase in PR budgets of 50% above 2005 levels; travel Womens Iman Marshall Jersey , print advertising, tradeshow exhibiting, and direct mail each revealed a 30% decrease in 2006 marketing versus 2005.
Schmidt also noted, "With almost nine out of ten manufacturers employing less than fifty employees, tight margins Womens Ben Powers Jersey , global competitiveness, and enticing spending alternatives, PR is often relegated to the "back burner."
Manufacturer neglect, prompted the development and launch of the intensive Manufacturing PR Media Blitz' program, a 90?day program allowing even very small manufacturers to tiptoe into the public relations arena driving quantifiable and measurable impacts.
"Manufacturers spent the past fifteen years becoming lean Womens Justice Hill Jersey , efficient, and highly competitive while completely ignoring their marketing and public relations efforts," according to Thomas R. Cutler, the nation's leading manufacturing journalist and CEO of TR Cutler, Inc. (www.trcutlerinc) based in Ft. Lauderdale Womens Miles Boykin Jersey , Florida.
Is Coaching Everything that It Is Cracked Up To Be? Self Help Articles | July 12, 2005 Is coaching just a buzzword to capture another niche market of those seeking instant gratification and on the spot success?
Personal or business coaching has helped thousands change their lives and achieve their goals. Yet, for the sceptics it still is a fuzzy concept with little recognition for its benefits. Think of Celine Dion, who with a voice coach claimed world fame. Yes, she already had a beautiful voice. Her coach captured and unleashed what is known today as one of the most mesmerizing and powerful voices in the world.
Think of fitness industry and it?s trainers and consultants. Trainers helped you train. Consultants explain what is available and you pick from the menu. How are they different from coaches? Is coaching just a buzzword to capture another niche market of those seeking instant gratification and on the spot success?
Let?s take a look at good fitness coach. He gets into your body and mind and learns all about your fitness or weight goals. In addition Womens Jaylon Ferguson Jersey , he or she pinpoints what motivates you, which exercises you enjoy and those that you don?t. He designs a program with your physical condition, time commitment and goals in mind. Your fitness coach then teaches you how to properly use equipment, avoid injury, and reach your target. He makes sure your muscles are worked to peak performance and Womens Marquise Brown Jersey , maybe with the help of a nutritionist, designs your diet. He or she is right by your side helping you get the most out of your workout. He challenges you to reach your goals and believes that you can do it. He makes adjustments along the way and is always a step ahead of you. He is an educated, informed professional with the passion to guide you to success. Most importantly, he is more interested in your success than you, driving you beyond what you could accomplish yourself. Most people go to the gym hoping to get results on their own. For many it is not until they get a coach that positive changes start to happen.
Relationship coaching for singles or couples is no different. Most singles plough through the smorgasbord of hyped dating avenues hoping to find their one-and-only. Couples in unhappy relationships try to solve conflicts on their own Womens Mark Andrews Jersey , wait for a miracle or leave. Reportedly, those who reach out to a relationship coach have made remarkable progress in relative short time spans. Coaching is no longer for the selected few. It has become a source of real help for real people in the real world.
Just like in the case of Celine Dion, a relationship coach captures and unleashed the best of you. Whether you are in a relationship or single, a coach knows that you have everything inside to realize your dreams of a loving relationship. Unfortunately, most are unaware of their potential and instead continue to do what doesn?t work.